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OUR SPACE

The SIS@UNT is located within the Plug and Play Sports Tech space at the Star District in Frisco, Texas -- home to the Dallas Cowboys. Our members enjoy unlimited access to a 6000 sqft. co-working and event space, fostering unfiltered interactions with international sport tech companies, the SIS@UNT team, Plug and Play, their affiliates, and events organized by all of these entities.

At the heart if Sport City USA, the SIS@UNT is located in the one of the premier sport markets in the United States. Home to the Dallas Cowboys, PGA of America, FC Dallas, Dallas Stars, Texas Rangers, and the Texas Legends (Dallas Mavericks affiliate), the SIS@UNT is connected to them all!

OUR MISSION

To support international sport tech companies aiming to enter the US sports industry. We provide a soft landing into this market through exclusive community memberships and direct access to premier sports organizations.

Our mission is crystalized through events, workshops, project-based immersion , and insightful deliverables.

Our Pillars

The foundation for the SIS rests on three pillars, which serve as communication conduits and filters to help companies innovate.

Engage, collaborate, and innovate are three essential pillars of progress in our dynamic environment. Engaging means to inspire enthusiasm; collaboration brings shared problem-solving to drive success; innovation is the result of challenging conventional thinking to push boundaries. 

ENGAGE
COLLABORATE
INNOVATE

Our
People

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Bob Heere, PhD

Executive Director

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Matthew Walker, PhD

Knowledge Director

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Misun Won, PhD

Project Associate:

Consumer Behavior

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Jeff MacCharles, PhD

Project Associate:

Management & Culture

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Jeremy Short, PhD

Project Associate:

Entrepreneurship

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John McCarry

Project Associate:

Venture Capital

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