THE SPACE & THE LOCATION

6,000 SQ FT AT THE HEART OF SPORT CITY USA

Coworking and event space inside Origin at The Star District, the Dallas Cowboys world headquarters in Frisco, Texas. Members have unlimited access and share the floor with the SIS team, Plug and Play Sports Tech and their affiliates, which is the whole point: the conversations happen unfiltered.

Aerial view of The Star District in Frisco, Texas, looking down the central plaza toward the Ford Center
THE STAR DISTRICT · AERIAL
The exterior of the building housing the Sports Innovation Space at The Star District
HQ AT THE STAR
Desks with monitors and privacy dividers beside a wall of windows looking over Frisco
OPEN WORKSPACE
A conference room with a round table, glass whiteboard and a window overlooking Frisco
CONFERENCE ROOMS
The members' kitchen and lounge, with a breakfast bar and soft seating
KITCHEN & LOUNGE

FRISCO, TX · SPORT CITY USA

HOME TO THE HQs OF THE DALLAS COWBOYS, THE PGA OF AMERICA, FC DALLAS, THE DALLAS STARS AND THE NATIONAL SOCCER HALL OF FAME.

6,000 SQ FT · UNLIMITED 24/7 MEMBER ACCESS · VIEW OF DFW

ORIGIN AT THE STAR · 3800 GAYLORD PARKWAY, SUITE 1050, FRISCO, TX

THE NEIGHBOURHOOD

SIX MINUTES FROM YOUR DESK TO THE DALLAS COWBOYS

The Star is not near Sport City USA. It is Sport City USA. Six professional sports organisations sit inside a ten mile radius of the workspace, and your desk is in the middle of it. Dallas Fort Worth was named the best sports business city in the country by Sports Business Journal in 2024: the fourth largest metro in the U.S., 24 Fortune 500 headquarters, more pro franchise headquarters per head than anywhere else, and two airports that reach most of the country in under three hours.

  • Dallas CowboysThe Star, World Headquarters. The same campus as the SIS workspacehere
  • Dallas StarsComerica Center. Practice facility and business operations1.1 mi
  • Dallas MavericksTexas Legends at Comerica Center. NBA G League affiliate1.1 mi
  • Texas RangersRiders Field. Frisco RoughRiders, Double A affiliate1.4 mi
  • FC DallasToyota Stadium. MLS club headquarters and academy4.2 mi
  • PGA of AmericaPGA Frisco. National headquarters and two championship courses8.1 mi
Schematic map of professional sports organisations around The Star in Frisco, Texas. The list beside it gives every organisation and its distance.2 MI5 MI10 MINComerica CenterRiders FieldToyota StadiumPGA FriscoSIS @ THE STAR↓ DOWNTOWN DALLAS ~25 MI

Schematic. Bearings are approximate, distances are by road.

READY TO BUILD IN SPORT CITY USA?

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